Hey, I'm Laura Viviana.

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I believe that building legacies takes guts, hard-earned magic, and brand language that breathes on it's own. 

 

                                                                          I'm grateful:

 

That my career joins the constellation of communicative forces that shape culture, ideas, brands, and leaders’ contributions for our shared future.

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THE 30,000 FT VIEW:

150+ brands. Verbal brand identities, voice, and creative direction. Fortune 500 corporations, earnest micro-businesses, disruptive visionaries, and personal development luminaries. From NYC agencies and publishing firms to media outlets & thought-leaders, it's been an honor to work across industries and for change-agents making a true impact on the world today. 

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TEAMS:

I nurture and mentor writers/creatives to speak to our very human essence. To find the gorgeous, gritty, fresh, intelligent underbelly. To courageously collaborate. To cross their fingers, get to work, and ship it. I have a deep passion for fostering the growth and self-confidence of juniors, and a voracious desire to learn from colleagues.
 

LEADERSHIP:

Quick to insight on what’s not said or seen. Listen intently across the expanse of teams to make connections on business strategy, communications, players, and intentions. 

And perhaps, most importantly, hold space for leaders to untangle their vision—
and then bring that gift to the world through words that could only be said by them, 
through me, 
and out to all of us. 

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