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WAYFAIR
 

SENIOR CREATIVE LEAD, COPY

At my role in Wayfair, I lead copy & design concepting on sub-brands, campaigns, and major promotions. As well, I support the strategy, evolution and integration of Wayfair's brand voice.

My work guides writers and designers across multiple teams and disciplines to bring consistent execution to life.

Pink Sofa

Who is Wayfair?

Wayfair, Inc. is a Fortune 500 e-commerce corporation that sells home goods and furniture.

Target Audience

Wayfair is a mass-market brand and a household name. While each campaign and sub-brand has their own tailored target audience, the overall brand standards require a widespread, relatable appeal.

Voice at a Glance

Upbeat
Helpful 
Down-to-Earth

MAJOR PROMOTIONAL CAMPAIGN:

ALWAYS A BIG DEAL

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SUB-BRAND: REFINE

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MAJOR PROMO EXPLORATION

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SEASONAL CAMPAIGN:
BACK TO COLLEGE

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