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Gaia Media
Senior Copywriter, Creative Team
As Senior Copywriter for Gaia Media, I co-conceived campaigns & crafted copy for paid media, marketing, and product.
Who's Gaia?
"The Netflix of Spirituality"
Gaia is a video-on-demand platform exploring alternative health & other esoteric subject matter—from aliens to ayurveda.
Target Audience
A motley crew, consisting of:
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Upper middle-class suburban yoga moms
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Deep South lower-income mid-20's single men
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Urban new-age tech bros
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Eco-conscious off-grid enthusiasts.
Voice at a Glance
Inquisitive // Reassuring // Provocative
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